
There are many reasons why having an outside PR team on a consistent retainer is not the right fit for all businesses/organizations. It might be that it's cost-prohibitive. On the other hand, maybe you just don't truly need it. Although it may not seem like it in an influencer-steeped world, asking the media to cover your news does require actual news. One thing that PR professionals don't do is conjure news out of thin air...at least not the good ones. So the goal is not to add flash, but to tease out the many dimensions that already lie within your project, product, or endeavor. We must quiet the ambient noise so that the work itself can sing.
A PR toolkit is a baseline communications plan tailored exactly to your needs. I will work with you to set it up through a series of conversations, workshops, and teaching sessions. Then, you can mostly execute it using your existing staff. This makes having PR guidance and planning affordable, accessible, and flexible. Then, if you want help with the big news and more complex projects, I'm here!
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